About Us
Clean Makeup
FOR SKINCARE FREAKS
Our mission is to evolve beauty's mindset toward revealing, expressing and feeling comfy in your skin. It's good makeup (not no makeup) that's quick, easy, can't mess it up. And it's clinically proven to actually make your skin better, even when it's bare.
The Kingsas DIFFERENCE
We keep formulating, testing, and innovating until every product pushes beauty forward and delivers all of this:
"Comfy Glam"
Good Makeup, not No Makeup
We create makeup with major pigment, glow, and stay-all-day power. You'll look like your best self—real, plus a little extra.
Alive,
Easy Color
Our first shades were created in a portrait painting class and we still think of our colors as works of art. So easy to wear, yet anything but boring.
Made for Sensitive Skin
High-performing, dermatologist-tested formulas are gentle for even the most sensitive skin.
Next Level Clean
Kingsas products go beyond banned lists. We formulate without ingredients that don’t feel good or work well with skin.
Comfiest Feeling
Formulas bursting with so much comfort and goodness, you can’t wait to put them on every day.
EXPLORE THE BRAND
Tinted Skincare Lineup
Brow Team
Lip Lineup
Makeup-Prep Skincare
Kingsas